TV has its advantages

Well we hate to toot our own horn…but if we must!!  The question frequently comes up regarding the effectiveness of tv.  We, obviously, think tv is magnificent! 

This article backs it up and so do the numbers that are generated directly from Dish and Direct set-top boxes. More importantly, those who advertise on tv, if they target the right audience and project the right message, see great results.  Your audience needs to be reminded and told what to do.

“there is a sale now – go to the store now to pick yours up”  Simple!

But you do have to believe, and do the work to reach your target audience, and create the message that they want to hear.

---

READ: 7 ADVANTAGES OF TELEVISION ADVERTISING
Contrary to some current beliefs, television advertising still has many advantages for brands. Watching TV continues to be a popular pastime, especially now.

---

There is no doubt that tv is also evolving.  Daily it seems! People have cut the cord. Some watch internet tv only and some watch via antenna.  They are sick of the high cable costs and prefer some subscription providers instead. 

So what did we do? Pivot and adapt!  Just like anyone in marketing needs to do.

We created non-stop streaming news to be viewed on the KHQ ap, on KHQ.com, and on internet tv. It’s growing like crazy – delivering way more impressions than originally projected, and the future is certainly bright.

KHQ created Non-Stop News for web, in-app and Connected TV to allow users to keep up on local news wherever they are.

Want to explore some options?  We can help.

---

---