Advertisers shouldn’t dismiss the video surge
It is everywhere. We have talked about it constantly. You see it every time you look at your phone or fire up the laptop. Video is dominating.
This article states it perfectly. “More consumers are turning to video to inform their purchasing decisions.” Your customers also help you a lot with this by creating their own video using your product. How much better of a referral can you ask for?
On a local level, the stats on KHQ.com are proving this all to be correct. With a renewed commitment to Non-Stop News in video format, we have seen video consumption increase drastically in a short amount of time. In raw terms, we’ve seen the number of video plays skyrocket by roughly 200% over the past 30 days. In visual terms, you can see a large uptick in the number of website visits result in video consumption. And if you’re a marketer - you know a video ad nearly always accompanies a video played!