Business-to-business marketing, commonly referred to as B2B, is the broad term for delivering your message to business owners and decision makers.  Obvious goal:  compel them to purchase your product or service.

B2B can be a challenging conversation in the media world because the typical objection is, “yes television and digital advertising are great for the broad consumer market, but we sell commercially”.  Oddly enough, most businesses are run by people. Owners, managers, directors… are still people who still have lives.  They get up in the morning and check the weather and traffic, and they see what they missed overnight.  They also sit at a desk which has a computer with internet, and sure enough there is streaming news there.  Then after work they come home and check the news again.  Storms, fires, what is going on next weekend, all that!

In our research with the Stowell Company, we have found that over 53% of business owners have watched local tv, Monday through Sunday, in the past week.  We have more where that came from about the activities of business owners.

We can help you dig into your audience further and help you with your strategy and messaging.

The following article is a great starting point for B2B marketing.  Most importantly is the statement, “No one-size-fits-all”.  Or as my wise mother says, “one size fits nobody”!

https://www.businessnewsdaily.com/5000-what-is-b2b.html

Click here for more information on business owners or call us now.  We can help!!