Yes, online reviews matter
Nothing like taking the words your audience is writing in your product reviews and translating them into your own marketing message! Brilliant! They say these things because it’s what they think and what they care about. Read it – use it – live it!!! Speak their language! https://www.impactbnd.com/blog/how-to-steal-your-marketing-message-from-your-audience
The following blog is a fabulous resource because it gives you wording and template on review response. Your customers are talking about you – whether good or bad it requires a response. Turn those frowns upside down!! https://blog.hubspot.com/service/respond-to-google-reviews