So over the past 30+ years we have all been engrossed in the sales funnel.  It very simply spelled out the process of selling:  Awareness -> Interest -> Decision -> Action.

Today’s digital funnel is so much more interesting!!  Look at the graphic in this article

The steps are more technical and detailed.

Plan:  Branded Content.  Build an agile, strategic approach to digital marketing.

Reach: Exploration. Publish and promote

Act: Decision Making.  Be worth finding.

Convert: Purchase. Capitalize on marketing.

Engage: Advocacy. Thrilled customers are key.

So pragmatic and logical.  So doable.  We can help!