How about we combine forces?
Combine the reach of the television with the precision of digital
by James Dreyer, KHQ Account Executive
According to Wikipedia, the word tradigital was originally the word used to describe the art of combining traditional and computer-based techniques to create an image.
However, after many years of creative word-smithing and technology advances, we now use the word tradigital to mean the combination of traditional marketing (i.e. TV, print, and radio) with digital marketing (i.e.. Online advertising).
Nielsen recently reported that even as summer begins to drive people outdoors, Connected TV usage remains higher than it was before the coronavirus hit the United States.
Why would we recommend tradigital marketing? Because it works! Large audience viewership united with targeted, sniper-like online advertising is nothing less than brilliant.
There is no question about the fact that our world is an information overload. Marketing and advertising have become multi-screened. People of all demographics can’t bear to be further than two inches from their mobile devices.
While still the loudspeaker reaching large audiences, a television no longer is the only game in town and is consistently viewed simultaneously with other screens. In fact, well over 77% of TV viewers use another device at the same time in a typical day. This could be a cellphone, tablet or any computer that happens to be on and nearby.
Because of this there are two things you must be sure of:
When your organization is viewed on TV, it’s imperative that your website be current and very user-friendly. In under 5 seconds, potential customers will determine if your website is worth their time, money and relationship. It should communicate to your potential customers just like an employee would when a customer walks in the front door. Content is key.
When combining online advertising with tv advertising, consistency and continuity across channels is imperative. Your brand, message, community initiatives, special offers, and overall appeal should be the same. Always.
Traditional and digital marketing should not be considered mutually exclusive; they are better together.
It just takes planning. A lot of it. And probably a little assistance from the team at KHQ! Call us now so we can help